Front stage is the easy part.
Most teams design the front stage, the screens a customer sees, and stop. We design the whole service: the product people touch, and the back stage your team runs behind it, the staff flows, systems, and handoffs that make it actually deliver.
Most teams design the front stage and stop.
Screens without the flow.
Polished mockups that fall apart the moment a real task crosses screens, systems, or people.
The people who run it get forgotten.
The customer UI gets the attention; the staff and operators who actually fulfill the work get whatever's left.
Every surface reinvents the wheel.
New product, new patterns, new components, until nothing feels like one product and every change costs more.
We design both stages, the product people touch and the service behind it.
When teams bring us in.
You're launching a new product or feature.
From concept to launch, we design the whole flow, not just the screens, so it holds together when real people use it.
It works for customers but not for the people who run it.
When most of the real work happens through staff or operators, we design their flow as a first-class experience, not an afterthought.
You're adding commerce to a content site.
Moving from browse to buy, or free to paid, is a different design problem. We design the purchase and pricing flows that convert.
You're scaling one product across regions or segments.
We build reusable flows and components once, so new regions and audiences reuse the pattern instead of rebuilding it.
Every team is reinventing the same patterns.
We bring product and service design under one system, so the experience stays consistent and changes stop costing more each time.
You need research turned into something buildable.
We translate insight into wireframes, prototypes, and a clean handoff engineering can ship from.
When the strategy is clear but the org chart is not.
Dheeraj Khindri, Director of Experience Design, on stakeholder mapping, competing priorities, and the four-step process we use with global enterprises.
What product and service design covers.
The product, the service behind it, and the patterns that make both scale. Built to hand to engineering cleanly.
Product & Feature Design
End-to-end design of products and features, grounded in jobs to be done, from concept through the flows people actually complete.
Service Blueprints & Operator Flows
The service behind the screen, including the staff and operator workflows that fulfill the work, not just the customer-facing UI.
Commerce & Checkout Design
Purchase, pricing, and checkout flows designed to convert: fewer steps, clearer states, account and tier pricing, bulk and reorder.
Prototyping & Usability Validation
Clickable prototypes tested with real users, so flows are validated before engineering builds them.
Scalable Multi-Region Patterns
Reusable flows and components that carry across regions, languages, and segments without rebuilding each one.
Design to Build
Sprint-aligned design and a clean handoff, so what we design is what engineering ships.
Design that reaches teams you know.
Products and services we've shaped.
From a content site to a commercial experience.
We redesigned the developer portal around jobs to be done, streamlining the journey and the path from free downloads to paid subscriptions, and strengthened the design system behind it. An eight-year partnership.
Service design across a multi-audience platform.
Service design strategy, journey mapping, and IA redesign across students, faculty, alumni, and staff, on a complex legacy estate.
Designing the operator flow, not just the storefront.
We designed staff-assisted ordering as a first-class service flow alongside account and tier pricing, bulk and reorder, with patterns built to reuse across regions.
Every engagement ships with Bott.
Our engagement agent shows up on day one with full project context, AI-reviewed PRs, and DORA-level delivery transparency in every steering review. On Drupal engagements, our open-source SDLC plugin encodes config-management discipline (import / export hygiene, protected settings, quality gates) into every AI-assisted change.
Learn how we deliver →How we design products and the services around them.
Design the whole service, not just the screen.
Tell us the product or service you're trying to ship. We'll scope the design that gets it built, front stage and back.
The same team carries it through.
We don't hand the work to a build partner and walk out. The people who frame the bet are the people accountable when it ships. Read how the other capabilities plug in.