One team. Every brand. Every channel.
Marketing automation breaks when it scales. We build the templates, tokens, and instances that let many brands and locations run their own campaigns without losing the thread.
Automation that worked for one team breaks across many.
Every brand rebuilds the same campaign from scratch.
Without shared templates, each location or business unit recreates the same email and flow, and quality drifts apart.
Consistency is a template problem, not a discipline problem.
The tools multiply faster than the strategy.
A marketing tool for email, another for forms, another for SMS, and none of them talk to each other or to the CRM.
The same words mean different things in each platform, and nobody has mapped them.
A migration is coming and nobody trusts the flows.
Moving from one automation platform to another means translating years of nurture logic, and teams fear what will break.
Migrating flows is a translation problem, not a copy-paste.
Marketing automation at scale is an operating model, not a tool license. We build the structure that lets it grow.
When teams bring us in.
Many brands or locations need their own campaigns.
A franchise or multi-brand group needs every unit running locally relevant campaigns without losing central control.
Campaigns need to be consistent and still local.
Corporate wants brand consistency, the field wants relevance, and the system has to serve both at once.
A new channel needs to plug into the existing engine.
SMS, push, or a new region is being added, and it has to join the current automation cleanly instead of becoming another disconnected tool.
Email, SMS, and push are not joined up.
Each channel runs on its own tool, and there is no middleware tying them into one coordinated journey.
Marketing and sales hand off in the dark.
A lead gets nurtured, then disappears, and nobody can say where it went or who owns it next.
A capable platform is barely being used.
The automation platform can do far more than the team has had the capacity to set up and run.
What marketing automation covers.
Six services that turn a tool license into an operating model, from template architecture to the governance that keeps it coherent at scale.
Multi-instance Campaign Architecture
Master templates and per-brand or per-location instances that inherit and stay in sync, so scale does not mean chaos.
Multichannel Orchestration
Email, SMS, and push coordinated through middleware into one journey instead of three disconnected tools.
Nurture & Lifecycle Flows
Welcome, win-back, abandonment, and re-engagement flows designed around how people actually move toward a decision.
Platform Migration & Translation
Moving flows, lists, and segments between automation platforms without losing the logic that made them work.
Integration & Data Sync
Connecting automation to the CRM and source systems so campaigns run on data the whole team can trust.
Token, Template & Governance
Global tokens, shared template libraries, and the governance to keep messaging consistent as the estate grows.
Automation work for teams you know.
The tools we ship with, every engagement.
Automation work that scaled.
Campaigns that scale across locations.
Using Acquia Campaign Factory and Campaign Studio, we gave every brand and location its own automation account under one roof, with golden master templates that child instances inherit and stay synced to, global token management, and middleware coordinating email, SMS, and push.
One operating model across many locations.
Automation expertise on demand.
We supported mdg across multiple Campaign Studio and Campaign Factory instances with consultative and implementation help spanning Mautic, HubSpot, and WordPress, streamlining landing page creation, CTAs, and campaign operations at scale.
Capability gaps closed across instances.
Every engagement ships with Bott.
Our engagement agent shows up on day one with full project context, AI-reviewed PRs, and DORA-level delivery transparency in every steering review. On Drupal engagements, our open-source SDLC plugin encodes config-management discipline (import / export hygiene, protected settings, quality gates) into every AI-assisted change.
Learn how we deliver →How we make automation scale without breaking.
We start by mapping the current flows and the tech stack so the real shape of the estate is on one page. We design the template and instance model that lets every brand or location run its own campaigns while inheriting from a master. We translate flows for the target platform, preserving the logic that made them work rather than copy-pasting steps. We wire the channels and the data so email, SMS, push, and the CRM move together. Then we govern tokens and templates so the system stays coherent as it grows.
One pattern, anonymized: a multi-brand safety manufacturer moving from one email platform to HubSpot across three brands. The hard part was not the migration. It was translating what each nurture flow actually meant for that audience, and re-establishing who owns a lead across marketing and sales once it crossed the line.
- Designing a master template and per-instance model that stays in syncRead →
- Translating nurture flows across automation platforms without losing the logicRead →
- Coordinating email, SMS, and push through middleware instead of three disconnected toolsRead →
- Governing tokens and templates so messaging stays coherent as the estate growsRead →
Find out where your automation is breaking.
Tell us the part of your campaign operation that no longer scales. We will scope the template, instance, and governance work that lets every brand and channel run together.
The same team carries it through.
We don't hand the work to a build partner and walk out. The people who frame the bet are the people accountable when it ships. Read how the other capabilities plug in.