Advance Velocity

Quality-First Website Development For One Of USA’s Most Innovative Retail Brands

Enhanced testing efficiency and reliability.

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Putting quality first, Axelerant engineers delivered a supplier-facing portal for Advance Velocity's national office retail customer. Close involvement of QA team members at every stage helped us mitigate risks and deliver a highly performant, user-friendly product.

The Problem

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The customer needed a portal that would act as a unified hub for its suppliers, merchants and monetization teams. They offer many programs for suppliers to advertise themselves and improve their brand awareness and sales, and their Partnership Portal would not only allow them to attend/manage informative events but also act as a complete campaign management tool.

 

The portal needed to be built in a phased manner, starting with a basic supplier-facing website as the minimum viable product (MVP), to be launched in time for their Supplier Summit.

 

Their goals for each stage were as follows: 

  • MVP: External/Supplier Focus A unified hub for the customer and their business stakeholders to communicate the variety and benefits of different programs, and improve brand awareness of stakeholders' products/brands.
  • Phase 1: Internal Process Focus A unified hub for the customer and their business stakeholders to facilitate the workflow for campaign and event management, and to provide a central location for all files and reporting around these activities under a single platform.

The Solution

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Axelerant was approached by Advance Velocity to deliver this portal for the customer. While Advance Velocity handled high level requirement gathering, Axelerant was brought in for project management, technical leadership and implementation.

 

After a successful MVP, the team moved on to Phase 1, which exclusively involved the extensive ads and campaign management workflow.

The Impact

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The work delivered by our team met all expectations in terms of costs and timelines, and even exceeded expectations in terms of delivering additional change requests and keeping an eye on the long-term view. For the customer, this means a complete return on their investment.

"With Axelerant backing me, I feel confident. I can sleep well at night… I can rely on them to be on top of the details."

Bill Whitebone, Principal, Advance Velocity