About
When Emily Bennett was diagnosed with Lyme disease, she realized that modern medicine offered her no lasting relief. She also found that there was a lack of general awareness about the disease. This led her to seek root-cause healing for her ailment and beyond.
Intergrativewellness.com is the result of this journey. It was created by Nate and Emily to act as a tool and a resource to help those on their road to wellness.
It aims to create a common ground for a community that can help people with shared goals and concerns.
A Website to Mobilize Community Awareness around Health and Wellness
Nate and Emily Bennett aspired to teach others how to take control of their health. They needed a medium that allowed people to come together and encourage one another.
To achieve the objective, the medium had to be informational and interactive.
The solution was a community-based WordPress website comprising blogs, forums, podcasts, guest posts, and more.
The Bennetts wanted to create a practical tool and not just another health and wellness website.
They wanted to create a community that discusses Lyme disease and broader health and wellness topics via forums, blogs, podcasts, etc.
The website also required functionality that allowed members to discover other relevant content from across the web.
Integrative Wellness required a flexible and easy-to-use hosting platform, which also offered interactive features and support.
The ideal choice was WordPress. Through WordPress-contributed plugins, the Bennetts could manage:
- Blogs
- Podcasts
- Forums
- Contact Forms
Additionally, we built a custom WordPress plugin to enable Guest Blogging on the site.
The result was a website that aligned completely with the clients’ vision.
The website needed to be dynamic, and that’s what we delivered together.
The Blog Setup
The website features a blog that is published and managed by Nate and Emily. It offers easy editing and syndication tools. It also lets them publish and manage guest blog posts.
The Forum Setup
Since the idea of the website was to form a community, we set up a forum. It helps the client moderate and manage the message board across a wide variety of health and wellness topics.
The Podcast Setup
The podcast setup allows Nate and Emily to produce podcasts on their website. It also lets them further syndicate with the best podcast platforms across the Internet.
The RSS Feed Setup
To make the website even more informative, we introduced the RSS Feed. It features related content from other sites across the Internet on the customer’s website.
Project Highlights
Aligning with the Client’s Vision
The biggest prerequisite was to understand the Bennetts’ vision. The website wasn’t just a blog but a medium that gathers a community around Lyme disease and root-cause healing and wellness.
Handpicking & Creating Plugins
We picked various plugins for various content elements within the website:
- WordPress contributed plugins for Podcasts, Forums, and Contact Forms
- A custom plugin for Guest Blogging
Streamlining Content Moderation
After thorough discovery and planning, a clear roadmap was charted to streamline publishing. Since textual content was the core of the website, content moderation and publishing role setup took precedence.
Achieving SEO Efficiency
SEO plugins and Google Analytics were put in place to make the site discoverable and crawlable on search engines. This would ensure that the website delivered what was expected of it. Google Analytics would help measure its performance.
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