Success Stories

Tech Consulting

AIT Tech: Powering PE Portfolio Transformation as the Technology Alliance Partner Behind Business and Product Strategy

A specialist business and product advisory firm working across private equity firms and their portfolio companies, delivering EBITDA-focused transformation roadmaps. AIT leads the business and product fitment work: assessing where portfolio companies stand, building the blueprint for the future operating model, and defining the value creation thesis. Axelerant partners as the technology alliance: translating that blueprint into delivery across the experience, data, activation, and AI-ready architecture layers.

a. Joint engagement model spanning the full PE hold period lifecycle
b. Assessment-to-Blueprint-to-Build executed as one aligned motion, no handoff gap

Ironman Group — Scaling a Multi-Brand Events Platform and Powering Athlete Engagement with HubSpot Automation

A global event operator with strong athlete brand equity, fragmented registration and commerce infrastructure across 40+ markets, and no unified view of the athlete: the customer who participates, purchases, and advocates across an entire sporting lifestyle.

a. 40+ Markets unified on one digital platform
b. 1M+ Athlete Records consolidated into unified data platform

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Full Four-Layer transformation. Experience, Data, Activation, and Optimization layers deployed. Event commerce, multi-market architecture, and athlete data platform operational.

PADI Case Study

The world's largest underwater diving organisation with a legacy member platform constraining international growth, certification and commerce data fragmented across a global network of dive shops, and a content-rich brand with no modern infrastructure to convert audience into recurring membership revenue.

a. 6,500+ Partner Dive Shops on unified platform
b. Global Multi-language, Multi-currency international commerce live

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End-to-end Four-Layer engagement. Membership commerce, certification platform, and partner integration operational. Recurring revenue infrastructure activated.

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