Every dispatch, page 3.
The complete field journal, oldest to newest across numbered pages. For the latest dispatches with filters, start at Thinking.
Structured Data For University Course Pages: The Schema Answer Engines Read
46% of audited UK universities publish no structured data on key pages. Which schema types to use for courses, fees and entry requirements, how to nest them, and where the chain breaks.
SEO For Universities: Fixing The Estate, Not The Keyword List
University search performance is decided by course templates, duplicate URLs and facts that never reach the HTML. A search backlog drawn from an audit of 64 UK institutions.
llms.txt For Universities: What To Publish And What To Leave Out
Only 7 of 64 audited UK universities publish an llms.txt. Here is what belongs in the file, what to keep out, and the sequencing that actually changes what answer engines say.
University Website Design: The Estate Decisions A Redesign Usually Skips
Most university redesigns are scoped as a visual refresh. The decisions that matter sit in the course template, the design system and the content model. What to design first, and why.
Is Your AI Content Platform Not Paying Off? The Last Mile Between AI Content Platforms And Your CMS
Every team adopting an AI content platform hits the same wall: the tool produces a finished page in minutes, and then someone spends days rebuilding it inside the CMS. For a global sports and adventure brand, we built a different answer. Conductor output now becomes a live, editable Drupal page with no per-page development, and the publishing bottleneck moved from weeks to days.
The Platform Is Rarely The Risk. Adoption Is.
You chose the platform on architecture. You will be judged on whether the marketing team can publish on it Monday morning. How we onboard a marketing team that has never touched Drupal: split training, recorded sessions, manuals per surface, a published module inventory, and a first four weeks with an actual exit.
The Synthesis Nobody Owns: Getting From Brand Strategy And Research To Actual Components
A redesign can satisfy the brand team and the research team and still test badly. Neither document contains an instruction about what a component should do. The translation between them is real work with no natural owner, and the component library ends up encoding whichever opinion had the most seniority behind it.
National Rankings Do Not Trickle Down: The Local Visibility Problem Every Multi-Location Brand Has
A brand can lead its category on national search and AI overviews, then vanish for the same queries with a town attached. The instinct is to write more location pages. That rarely works, because the problem is not volume. It is that a retrieval engine cannot tell the locations apart.
Why Your Drupal 7 Migration Keeps Surfacing Architecture Questions You Did Not Plan For
A D7 migration is not a version upgrade. Content model complexity, contrib gaps, and the decoupled question surface on every engagement. The sequence you settle them in decides whether the timeline holds.
Website Personalization Strategy: A Layer, Not A Stage
A website personalization strategy in six parts: signals, a three-layer model, application logic, use cases, systems, and roadmap. Start with the anonymous majority.